Essentials for the Habitual Surfer - Refine your routine and get stoked for every session with over 200 items for each stage of your habit. Created by a regular surfer for the surfer's routine, in a throwback style reminiscent of early Santa Cruz times. Surf's up!

5/23/23 - The store is closed for improvements and will reopen June 1, 2023. Come on back for a new online store and new services!

The Surf Haberdashery is a product line of House of Greco. The shoppe is located at 720 Capitola Avenue, Building D in Capitola. You can walk-in and shop on Tuesdays, Wednesdays, Fridays and Saturdays from 10am-2pm. Appointment hours are available as well outside of these hours.