The surf store that's all about organization!
Essentials for the Habitual Surfer - Refine your routine and get stoked for every session with over 200 items for each stage of your habit. Created by a regular surfer for the surfer's routine, in a throwback style reminiscent of early Santa Cruz times. Surf's up!

9/20/23 - The store is closed for improvements and hopes to reopen in October, 2023. Come on back soon!

The Surf Haberdashery is a product line of House of Greco. The shoppe is located at 720 Capitola Avenue, Building D in Capitola.