About
About The Surf Haberdashery
Taking the surf journey together with fun companions to enjoy incredible camaraderie with, while delighting with great products designed for your regular habit.
About The Surf Haberdashery
Taking the surf journey together with fun companions to enjoy incredible camaraderie with, while delighting with great products designed for your regular habit.
About The Name
Hab = Habit
Haberdasher = one who deals in small articles of trade (our specialty, from the British/French)
Dash = Running towards the water!
Y = Because! Why not?
The Surf Haberdashery is a name of many meanings put together. The old word "haberdasher" is one who deals in small articles of trade, which is our specialty. "Hab" is part of the word "habit", and our theme is providing items for every part of the surfer's regular routine or "habit". Also, many surfers can be seen "dashing" towards the water, excited about getting some waves!
About The Owner
Owner and creator, Anna Greco of Capitola, wholeheartedly loves surfing and being surrounded by nature. She was blessed later in life to fulfill a 15 year old's dream to live the surfer lifestyle. Being called to the ocean and riding along the face of the waves is indescribable by any means. It can only be felt deeply by getting in and being there.
Anna loves to spread her joy of surfing to others. She loves to encourage people and come alongside them and be there to help them overcome fears and obstacles. In order to facilitate that further, she created The Surf Haberdashery.
About The Owner
Owner and creator, Anna Greco of Capitola, wholeheartedly loves surfing and being surrounded by nature. She was blessed later in life to fulfill a 15 year old's dream to live the surfer lifestyle. Being called to the ocean and riding along the face of the waves is indescribable by any means. It can only be felt deeply by getting in and being there.
Anna loves to spread her joy of surfing to others. She loves to encourage people and come alongside them and be there to help them overcome fears and obstacles. In order to facilitate that further, she created The Surf Haberdashery.
About The Location
Well, we try don't we? SurfHab had a location for a couple of years for surfers to come to, over on Capitola Avenue. Sadly the building became inhabitable after taking on water during a storm. Fortunately the products were untouched, but another situation was needed immediately and miracously, a door opened at just the right time.
It was necessary to go online to keep the business open, which meant closing and reopening. Anna is very happy to be able to reopen again in 2025 and offer online booking, ordering and local delivery, which can all be done over the phone as well. Someday it would be great to have a location again. Please do get in touch if you'd like to partner in this. Let's get creative so we can always be there for our surfers!
About The Location
Well, we try don't we? SurfHab had a location for a couple of years for surfers to come to, over on Capitola Avenue. Sadly the building became inhabitable after taking on water during a storm. Fortunately the products were untouched, but another situation was needed immediately and miracously, a door opened at just the right time.
It was necessary to go online to keep the business open, which meant closing and reopening. Anna is very happy to be able to reopen again in 2025 and offer online booking, ordering and local delivery, which can all be done over the phone as well. Someday it would be great to have a location again. Please do get in touch if you'd like to partner in this. Let's get creative so we can always be there for our surfers!
About The Website
Anna has been designing and developing websites for over 20 years. Her passion is to reflect nature, take a load off eye strain and make it enjoyable. This website flowed out of her, inspired by years of living in the redwoods, then living right near the beach. She wants you to feel like you're still there even when you're not in the water!
About The Website
Anna has been designing and developing websites for over 20 years. Her passion is to reflect nature, take a load off eye strain and make it enjoyable. This website flowed out of her, inspired by years of living in the redwoods, then living right near the beach. She wants you to feel like you're still there even when you're not in the water!
About The Goods
It's all in the details. Sometimes we need help while we're in the water. We're injured but struggling to convey that, thus our solid brass S.O.S. whistle shown here.
Surfhab product lines come from direct experience in the water. Rich colors and materials that reflect nature are incorporated and each stage of the routine is considered.
About The Goods
It's all in the details. Sometimes we need help while we're in the water. We're injured but struggling to convey that, thus our solid brass S.O.S. whistle shown here.
Surfhab product lines come from direct experience in the water. Rich colors and materials that reflect nature are incorporated and each stage of the routine is considered.
Explore all the Goods and learn how to join the Club! >>>
About The Social Club
Anna's youth was filled with natural highs shared with great friends. She was always in sports, dance and youth group, having great adventures. Later in life, during her career as a professional musician in the Boston area, she formed a community choir that performed in collaboration with other groups. She enjoyed bringing people together for a common goal and seeing the results of joy and growth in music. The social club is for surfers who want to be together, encourage each others' growth and just have fun!
Read more about the Social Club and how to join the Club! >>>
About The Social Club
Anna's youth was filled with natural highs shared with great friends. She was always in sports, dance and youth group, having great adventures. Later in life, during her career as a professional musician in the Boston area, she formed a community choir that performed in collaboration with other groups. She enjoyed bringing people together for a common goal and seeing the results of joy and growth in music. The Surfs' Up! Social Club is for surfers who want to be together, encourage each others' growth and just have fun!
Read more about the Social Club and how to join the Club! >>>
About The Classifieds
Local postboards around town are hard to find now. Anna's desire is to bring back systems that worked and shouldn't have been thrown out, such as these useful postboards. Since The Surf Haberdashery doesn't currently have a building to put one in, Anna has used her skills in web design to create an old-school style postboard online, just for locals in Santa Cruz County. It has a simple page for the public and an expanded page for club members. And of course a paper version is available too!
About The Classifieds
Local postboards around town are hard to find now. It's Anna's desire is to bring back systems that worked and shouldn't have been thrown out, such as these useful postboards. Since The Surf Haberdashery doesn't currently have a building to put one in, Anna has used her skills in web design to create an old-school style postboard online, just for locals in Santa Cruz County. It has a simple page for the public and an expanded page for club members. And of course a paper version is available too!
Read more about Classifieds and how to join the Club! >>>
About Mentorship
There's nothing quite like being mentored one-on-one. It's better than sitting in a class being taught. It deepens the bond between people during the passing of the tradition and it deepens the subject being taught. Even your potential for a higher level of skill increases. And it is only achievable in person. It is not possible to experience this through a computer.
Anna was mentored at university when she earned her bachelor's degree in piano performance. She got to spend a lot of time with her professor, a woman who was an amazing teacher and mentor. She remembers spending many hours at the professor's studio and her home to play on different pianos. Sometimes it was just the two of them and sometimes the other piano majors all spent time together. It was a very special experience and she considers herself very blessed. It equipped her for a professional career and taught her the importance of being together.
Anna offers the same kind of experience for surfers who want to take the journey. It's different than having a lesson in the water once or twice, it's time spent together regularly on dry land studying waves, chatting at Anna's studio and sharing meals together while talking about the journey. And time spent together once in a while with Anna's mentorees who are on the same journey.
About Mentorship
There's nothing quite like being mentored one-on-one. It's better than sitting in a class being taught. It deepens the bond between people during the passing of the tradition and it deepens the subject being taught. Even your potential for a higher level of skill increases. And it is only achievable in person. It is not possible to experience this through a computer.
Anna was mentored at university when she earned her bachelor's degree in piano performance. She got to spend a lot of time with her professor, a woman who was an amazing teacher and mentor. She remembers spending many hours at the professor's studio and her home to play on different pianos. Sometimes it was just the two of them and sometimes the other piano majors all spent time together. It was a very special experience and she considers herself very blessed. It equipped her for a professional career and taught her the importance of being together.
Anna offers the same kind of experience for surfers who want to take the journey. It's different than having a lesson in the water once or twice, it's time spent together regularly on dry land studying waves, chatting at Anna's studio and sharing meals together while talking about the journey. And time spent together once in a while with Anna's mentorees who are on the same journey.
Read more about Mentorship and how to join the Club! >>>